As a health business, you may be dealing with delicate issues. Maybe you offer addiction treatment, for example. How do you persuade people to use your service? How can the content of your website capture your audience?
Word of mouth and recommendations from former patients will help. But, there’s another important tool you should be using. It’s your website and the content you’ve got on it.
Looking for a solution online
Put yourself in you’re patient’s shoes. You know you might have an alcohol problem so maybe it’s time to look for professional help. You decide to look for a treatment centre online.
First of all, you might put in something like addiction centres, London, into the search engine box. The results page will come up with a page full of London centres. The search results that come up are due to the SEO that’s been applied to the website.
Most websites look attractive and professional. But, what makes you stay on one website rather than any other? Yes, the design and graphics might catch your eye. But, what is it you’re looking for?
Isn’t it information? Firstly, You’ll want to know how the treatment centre can help you. Secondly, you’ll want answers to your questions. That’s when you start looking at the content. So, a website that’s full of blogs and articles is going to appeal to you. You don’t click away, instead, you start reading.
Keeping you on the web page
If the information is relevant and up-to-date you will begin to trust this website. That trust means you are more likely to fill in the contact form or make a phone call. It’s not the only marketing strategy you can use. But, a website with blogs and articles is a great way to connect with people who need your service and boost SEO.
If you would like me to write articles or blogs for your healthcare website, get in touch with me for a chat.
