How Will A Blog Benefit Your Business?
Writing a blog is a great way to communicate. It is a powerful marketing tool and it will help you to get your product or service in the spotlight.
Why is it Different to Advertising?
If you put out leaflets or flyers, have posters printed and put an ad in your local newspaper, you are drawing attention to your brand, but limiting yourself to a local audience. A blog however, has a much wider reach as people from all over the country and even abroad will be able to read it. Therefore, it can increase the scope of your sales.
Does a Blog help my Search Ranking?
There are different ways of improving search rankings and a blog is one of them. If you post a blog, with a few keywords on a regular basis and make sure it’s interesting to read, then Google will notice the movement on your website. It will then start to move the blog up the rankings and increase your chances of appearing on page one.
What about the Content of the Blog?
The content should be interesting and engage your audience. You can pose a question at the end of your text and ask your readers for their comments. This keeps customers interested and they will feel involved with your brand.
By reading the comments left on your blog, you will be able to see at a glance, the type of person who is attracted to your product or service. This will enable you to pinpoint exactly who your target audience is and enable you to effectively plan any future marketing campaigns.
A blog will bring your brand to the attention of regular and potential customers. You can use the blog to inform readers about your product and include any offers or discounts you are running.
Write about things that are connected to your brand. For instance, if you sell body cream you can post a blog about the best way to look after your skin and how to protect it from the sun or the wind.
Engaging your audience means that they will become loyal followers and hopefully loyal customers too.
Finally, consider a blog to be a worthy investment. It will bring you a larger audience and spread the word about your brand.
February 4, 2016